In the last three years, body-positive clothing brands and influencers started taking over Instagram, representing a shift which culminated in Cosmopolitan deciding to have plus-size model Tess Holliday as their cover girl. Last year, Savage launched a capsule collection full of silky boxers and smoking jackets. Inspired by women before her, such as Madonna and Mariah Carey, Rihanna often performs in sexy outfits coupled with a message about women's empowerment. Instead of making the brand appear with the times, the move appears reactionary in the wake of Razek's original comments. Women should be wearing lingerie for their damn selves, she said when the brand launched. Historically, fashion labels have had a contentious relationship with Amazon, which is known for slapping vendors with high fees and unfavorable termsor copying best-selling products through its private label brands. While lingerie brands are experimenting with the concept, not all companies are eager to turn it into a pop cultural touchpoint the way Victorias Secret did. With offerings ranging from everyday basics to more provocative piecesSavage X Fenty is lingerie for everyone. I recently ordered a 38D. Fenty sizing is extremely inconsistent on the whole; different bra styles are running wildly different in both cup and band. Thats what we try to embody at Savage: Giving that power and control back to all women., While Savages Instagram feed and fashion shows tend to feature the sexiest pieces in the collection, Pendarvis, who leads product design, says the brand is actually focused on creating a wide array of aesthetics. But if Savages stores do take off, they will give customers a chance to physically step into the world that Rihanna has created, one where the old rules of sexuality and lingerie no longer apply. In a concert-worthy, visually stunning event, Savage X Fenty features quality pieces that a wide spectrum of adults could and want to wear. $19.99. 44 out of 367 found this helpful. After Savage X Fenty streamed its first-ever runway show, higher-ups at Victoria's Secret were probably relieved they canceled their annual televised fashion show. Fr nhere Informationen zur Nutzung Ihrer Daten lesen Sie bitte unsere Datenschutzerklrung und Cookie-Richtlinie. That growth is about to accelerate. Victoria's Secret did not change their models or branch out to find a new look. But recently, women have been more vocal about the importance of representing their lived reality. About; Careers; Help & Contact; Since 1995, it has been lighting up our screens annually; it dominates our Instagram feeds, #Trends on Twitter, and prompts various opinion pieces in national publications. Savages branding and advertising is incredibly diverse, featuring many Black and brown people. . But Adore Mes underwhelming engagement of its first show post-acquisition proves there isnt a single formula that can work for all brands. In 2019, the same year Victorias Secret cancelled its annual showcase, Savage X Fenty first broadcast its own star studded affair on Amazon Prime. Savage x Fenty Women's Size 36DD Sheer Lace Floral Unlined Bra Black Underwire. Kirese Narinesingh, Olivia Olphin & Laura Toms. For more information, please see our Savage X Fenty has a diverse cast of models in its very first streamed show, featuring a wide range of big stars like Slick Woods, Isis King, Laverne Cox, and Paloma Elsesser. Rihanna's strong visual eye and knack for performance are both evident within the first few minutes of the Savage X Fenty show, which features her and other lingerie-clad models performing a dance number on top of futuristic-looking cubes. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Should I just follow their size chart? The brand earned nearly $22 million in media impact value during the first week of its latest show, titled Vol. Information. Still dont., When asked whether the VS show should include transgender models, Razek responded, no, I dont think we should Because the show is a fantasy.. For some women, they might be a product that is more casual and comfortable. Im very new to this. Other celebrities featured at the Savage X Fenty fashion show include Troye Sivan, Vanessa Hudgens, Emily Ratajkowski, and Sabrina Carpenter. In one corner: Victorias Secret, corporate overlord of all things lace bra-and-panty sets. Hannah Connolly looks at the seismic shift in lingerie marketing. Ive been told Im a 38C after being measured at Victorias Secret, but its a bit uncomfortable. It was initially founded by a man, Roy Raymond, and conceptualized as a place men could feel "comfortable" buying their wives lingerie. It also represents the immense cultural shift that has taken place within the last few years. Savage X Fenty has a diverse cast of models in its very first streamed show, featuring a wide range of big stars like Slick Woods, Isis King, Laverne Cox, and Paloma Elsesser. Read more about the brand's inclusive sizing and other standout features. More than ever, the fashion industry is geared to generate buzz, but some brands are rethinking their dependence on marketing stunts. Stay up to date with what you want to know. To revisit this article, select My Account, thenView saved stories. At Savages annual fashion show, women strut out in crotchless teddies, sheer bras, and heart-shaped nipple pasties to the pulsating music of Travis Scott and Lizzo. Shes intimately involved with everything we do, from picking fabrics to creating the fashion show., [Photo: courtesy Savage X Fenty]In the post-#MeToo era, marketing an overtly sexy brand is a tricky business, but Savage draws a distinction between sex-positive and sexy defined by a male-dominated culture. (Even in its final year, 2018, over 3 million people tuned in). Rihanna's Savage X Fenty VS Victoria's Secret // Subscribe: http://www.youtube.com/c/MsMojo?sub_confirmation=1Rihanna's Savage X Fenty show has been making h. When asked in a Vogue interview how the atmosphere at the show has changed in the wake of #MeToo, Ed Razek (Chief Marketing Officer) claimed that Victorias Secret didnt have changes to make, addressing this change in the following statement: I think we address the way the market is shifting on a constant basis [] we attempted to do a television special for plus-sizes [in 2000]. I wanted to review these products for a while. Representation, representation, representation. Inspired by women before her, such as Madonna and Mariah Carey, Rihanna often performs in sexy outfits coupled with a message about womens empowerment. Unlike Victoria's Secret, Savage X Fenty seems to cater to what shoppers want instead of telling them how they should be, which is clear when you look at the brand's size ranges, lingerie styles, and diverse models. Find many great new & used options and get the best deals for Savage x Fenty Womens Velvet Vixen Cheeky Panty at the best online prices at eBay! Top-tier musicians perform goddess-like amongst the strutting supermodels. (No album yet, but that's a conversation for a later date.) Savage x Fenty may still be in its infancy as a lingerie label, but its pop star turned designer Rihanna has made sure the brand is already light-years ahead of Victoria's Secret when it comes . Savage x Fenty, which has been staging an annual show since 2019, has seen the media impact value around its show grow tenfold since then, according to data from Launchmetrics. The models in the show represent a variety of races, gender identities, and sizes, making Savage X Fenty's diversity feel effortless, not forced. Access your favorite topics in a personalized feed while you're on the go. It was also done on a much smaller scale. No. Is Rihannas Savage X Fenty Lingerie Turning Its Hype Into Sales? From Savage X Fenty Vol. How new technologies and cultural shifts are rewiring fashion communications. Does Savage X Fenty really have the power to help Victorias Secret evolve and embrace a different style of Fashion Show? Bra bands should be the same size as your UB measurement so a 30 UB should wear a 30 band VS and other companies will sister size you into a 32 as it's the smallest size they carry The bra may fit OK as it may have the right cup size but due to the way the US does fitting is likely 2-3 sister sizes off. Flesh rolls, stretch marks and dimpled thighs arent a traditional mainstay of New York fashion week, nor are lingerie shows ever deemed to have a finger on the pulse. Privacy Policy. Now . Weve paired them up for an epic knockdown-drag out battle for Instagram supremacy over the last sixth months since RiRis line debuted on the platform. The Savage X Fenty lingerie line, which has reportedly raised $185 million to date, saw revenue growth exceeding 200 percent last year and "increased its active VIP member base by more than 150 percent," according to a statement from the company. The models in the show represent a variety of races, gender identities, and sizes, making Savage X Fenty's diversity feel effortless, not forced. The 30-minute runway had scantily clad models in Valentines Day, Western bridal and Malibu Barbie Y2K-inspired lingerie, blowing kisses to a soundtrack of pop hits. The day-to-day operations at Savage are run by co-presidents Christiane Pendarvis and Natalie Guzman, women of color who previously worked in senior roles at Gap and Dermstore respectively. When I measured with a lightly padded bra Im 29 band 37 bust. It is quite clear that, to its core, Savage X Fenty is all about portraying the uninhibited, unfiltered modern woman. [Photo: courtesy Savage X Fenty]Part of what makes Savage radical in the lingerie sector is that it makes the case that all peopleregardless of their shade, shape, or sizedeserve to feel sexy. She lives in Cambridge, Massachusetts, Fast Company & Inc 2023 Mansueto Ventures, LLC, Rihanna is building a lingerie empire to rival Victorias Secret. No, I don't think we should. Victoria's Secret Sheer DD Bras & Bra Sets for Women; Shop the . Although the brand boomed in the late 1990s and early 2000s, sales began to lag around 2015as morebody-positive companies like Aerie emerged onto the scene. And heres the crux. Otherwise and it really is as simple as this they would be more open about inclusivity. But while other recent female-founded underwear startups such as ThirdLove and Lively have played down sexuality to focus on comfort, Rihanna has chosen to lean into sexinesson her own terms. A representation that was not found for decades. Victoria's Secret is not known for finding plus-sized models. Welcome back to my channel. Instead of walking one by one down the runway, Rihannas models dance in sync with each other, curving their bodies in ways that highlight functionality and flexibility, as well as sexiness and beauty. Meanwhile, Victoria's Secret is attempting to move beyond its controversies. I ordered from Savage X and Adore me and as Im waiting their size chart is making me question my size? Will it fit right? . They're not size 8s these are women who likely wouldn't be able to find clothes that fit at Victoria's Secret, who are often punished for their bodies and can rarely find something sexy, comfortable, and affordable. Brick-and-mortar stores are a key part of this vision. This particular quote, which has since circulated widely, was unsurprisingly not well-received for its lack of inclusivity. The lingerie brand has grown quickly, generating an estimated $150 million in revenue in 2020, with 200% year-over-year growth and 3.9 million followers on Instagram. The potential IPO valuation . Savage x Fenty has seen the media impact value around its show grow tenfold since 2019. The lingerie giant Victoria's Secret, which was founded in 1977 and started its famous fashion show in 1999, is struggling to catch up when it comes to diversity whereas Savage X Fenty has been championing diversity from the very start. Savage X Fenty, Rihanna's two-year-old online lingerie brand, makes Victoria's Secret look tame. Savage X Fenty Undie Womens Size 3X Red Curvy Not Sorry Cheeky Lingerie. By streaming the show on Amazon Prime alongside links to purchase the collection's lingerie pieces, Savage X Fenty situates itself squarely within the aspirational world of high fashion and affordable, approachable commerce. I dont think its about as much needing star power. But creating a Victorias Secret-level extravaganza may be permanently out of reach. Stay up to date with what you want to know. [Rihanna has] spotted the gap in the market for underwear that doesnt equate female excellence with a penchant for goji berries and 5am starts to get to the gym. Visit Insider's homepage for more stories. Because the show is a fantasy. This Tuesday the star, named the worlds richest female musician by Forbes, will be mounting her second Savage X Fenty show at an as-yet-to-be-disclosed Brooklyn venue. Cookie Notice Both brands have been . The show wasnt the problem. During the age of diversity in the industry there's been a significant shift, with Savage X Fenty poised to become a front runner in the global lingerie market that's expected to hit $325. But beyond these basic descriptors, the similarities cease and for Savage X Fenty that's a good thing. That is hard to replicate for e-commerce brands.. &noscript=1" /> The Victoria's Secret show has historically been little more than a traditional runway show, livened up with charismatic supermodels and a few musical performances. Sign up for notifications from Insider! Rihanna at the launch of the Savage X Fenty brand in New York in 2018. lesh rolls, stretch marks and dimpled thighs arent a traditional mainstay of New York fashion week, nor are lingerie shows ever deemed to have a finger on the pulse. We put the line to the test, asking, How does the same Savage x Fenty style fit on women with different bra sizes? Out of 22 celebrities named in the star-studded teaser, six of them previously walked in the annual Victoria's Secret Fashion Show. We dont shy away from sexualityits part of the female identity, she says. "Shouldn't you have transsexuals in the show? They have chosen the most aesthetically perfect supermodels they can find; doused them in oil, fake tan, and copious amounts of make up before strutting seductively to top of the charts bops. Around the same time, a new generation of brands, including Adore Me and Savage x Fenty, which also carries extended sizing, were on the rise. That's what it is," Razek said to the magazine in 2018. With her Savage x Fenty extravaganza, the pop superstar-turned-fashion entrepreneur upended the lingerie mega-show format invented by Victoria's Secret. With backing from the French conglomerate LVMH, the . SAVAGE X FENTY: By Rihanna What's Your Fit? I recently ordered a 38D. Adore Me, meanwhile, opted for a pared down concept, with velvet couches and chairs lined up to form a runway, a projector screen showcasing the brands name and a thumping soundtrack. The reasons for the comparisons are fairly obvious: it's a fashion show-cum-entertainment program that centers around a lingerie collection, features lots of celebrities and musical performances, and is aimed at consumers. Makeup is . Conversely, Rihannas intimates brand Savage x Fenty generated nearly $3 million in earned media value from its most recent fashion show in November 2022, Tribe Dynamics estimates. Rihanna and a Savage x Fenty model backstage at the brand's New York Fashion Week show on September 12, 2018. Pendarvis points out that unlike other garments, it can be difficult to figure out whether lingerie fits, and many of their customers hesitate before buying products online. The fact that Savage X Fentys appearance on the lingerie scene has prompted Victorias Secret to reconsider their stance on including plus size or trans models is already a step in the right direction. Its about needing authenticity [and] incredible products, Belardi Wongs Murphy said. Durch Klicken auf Alle akzeptieren erklren Sie sich damit einverstanden, dass Yahoo und unsere Partner Ihre personenbezogenen Daten verarbeiten und Technologien wie Cookies nutzen, um personalisierte Anzeigen und Inhalte zu zeigen, zur Messung von Anzeigen und Inhalten, um mehr ber die Zielgruppe zu erfahren sowie fr die Entwicklung von Produkten. Still, the early results were small, especially compared with the reach Victorias Secret had. But if the seismic shift in lingerie marketing is anything to go by, Victorias Secret may well come back stronger than ever and ready to embrace body positivity in a striking new way. Part of this funding will fuel Savages upcoming rollout of brick and mortar stores, which will bring Savages digital experience to life. I can only hope to encourage confidence and strength by showing lingerie in another light. Unattainable. All rights reserved. There is a certain level of normal variance in fit between styles and such within all brands, but Fenty is another level of inconsistent lol. Alongside the plunge bras with cutouts, there are comfy bralettes and unlined T-shirt bras. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Looking for alternatives to Victoria's Secret? Victoria's Secret announced in July that it would relaunch the fashion show without Angels. Pendarvis, who has worked for plus-sized brands in the past, says that Savage takes a painstaking approach ensuring that the lingerie looks good and fits well across the size range, which goes from 30A to 42H in bras, and XS to 3X for underwear and pajamas. The show, which was staged at Gotham Hall on Feb. 10 to coincide with New York Fashion Week, was broadcast on Adore Mes website, not network television. Victoria's Secret vs. Savage x Fenty November 30, 2018 Fashion In one corner: Victoria's Secret, corporate overlord of all things lace bra-and-panty sets. BoF Careers provides essential sector insights for fashion PR & communications professionals this month, to help you decode fashions creative landscape. (Adore Me said that according to its own calculations, its show generated more than $800,000 in earned media value, based on Instagram posts that tagged the brand or used #adoreme around the event.). The company itself was founded in 1977 by a man named Roy Raymond who imagined it as a haven for straight men, something more titillating than the mainstream department-store offerings but less salacious and fringe than sex shops. What she does is for herself and not for someone else. Viewers have welcomed the change. Rihannas new lingerie collection is all about feeling comfortable in your own skin. Shea Coule [Photo: Jerritt Clark/Getty Images/Amazon Prime/Savage X Fenty]While Rihannas high-end fashion brand, Fenty Maison, is abruptly shuttering just two years after she launched it with the French luxury conglomerate LVMH, Savages approach seems to be resonating with its core audience. According to some sites, that's a sister size, but according to some sites, it's not. The content of the show was the problem, said Conor Begley, chief strategy officer at influencer marketing software platform CreatorIQ. A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty). Rihanna was clear about this line's purpose: lingerie that women define as sexy rather than how men define sexy. With a lesser budget came lesser impact: The shows hashtag, #AdoreMeNYFW, generated less than $20,000 in earned media value over the weekend, according to data from influencer marketing platform Tribe Dynamics. With offerings ranging from everyday basics to more provocative pieces - Savage X Fenty is lingerie for everyone. Perfectly sculpted bodies clad in skimpy sequinned two pieces; flamboyant angel wings, legs that go on forever and heaps of lip gloss. But when you take a closer look, you begin to notice stark differences between the upstart and its 43-year-old predecessor. as well as other partner offers and accept our. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Why Acquiring a Hot DTC Brand Rarely Lives Up to Its Promise. But mainly Victorias Secret has suffered for failing to adapt to social and consumer change, unable to influence the cultural zeitgeist in a way it once did. Those brands with celebrity backing [have an advantage in] visibility and brand awareness, Murphy said. And it was quickly compared to the annual, now-canceled, Victoria's Secret Fashion Show. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. With Savage, Rihanna is interested in creating an accessible brand with prices that start at less than $10 a bra. Given that the pandemic is still raging, and many consumers arent comfortable shopping in stores, the Savage team is negotiating when to debut the stores. The Savage X Fenty show was a fully choreographed performance-slash-concert with more dancing than traditional catwalking. Analytics dont lie. A few years into its existence, Les Wexner incorporated it into his own L Brands and changed the direction to one more aimed at women. The question is, can Victorias Secret keep up? The First Instagram Posts: The Ultimate TBT. Pendarvis says this is just a portion of the total collection, so Amazon customers have an incentive to visit the Savage website and become members to get better prices. The brand is marketing directly to its customers not their partners and the customer is not even necessarily a "her.". The range was met with hysteria: when it was launched in the UK exclusively at Harvey Nichols, queues formed around the block. Ad Choices, Watch Women Sizes 32A to 42D Try on the Same Savage x Fenty Bra, Maddie Ziegler Fact Checks Beauty Tutorials on YouTube, Rihanna Announces the Return of Fenty x Puma, Hailey Bieber Basically Wore the Lingerie Version of Makeup. Shop our expanding selection of Bras, Undies, Lingerie, and Xccessories now. Rihanna is a major draw, so they get a lot of content and views of the fashion show. By clicking Sign up, you agree to receive marketing emails from Insider The brand continued to experiment with staging, and Savage x Fentys shows have become more conceptual. Make sure it's snug; not too loose or too tight. For more information read our Terms & Conditions. This number is your band size. A sartorial masterpiece, the Victorias Secret show is a pop-concert-cum-lingerie-extravaganza exhibiting a phantasmagorical display of feathered wings, diamond bras and fake tan. Simply reference our Fit Guide while shopping. I'm conflicted. According to Lou Stoppard, former editor of the fashion site SHOWStudio, Rihannas success lies in serving consumers ignored by the mainstream: Not content with merely shaking up a beauty market that seemed committed to ignoring non-white women, shes Fenty-fying our underwear drawers. Ive heard Victorias Secret tends to exaggerate sizes but Ive purchased bras from multiple different brands on ASOS as a 34 DDD and they fit fine?. But if the hype around Rihannas new collection is anything to go by, the industry is bracing itself for a wobble. Savage is just one part of Rihannas business empire, but it is arguably the one with the potential for the most growth, given its mass-market price point. This year she is making no bones about occupying the space created by the fast-declining but still dominant Victorias Secret. This is where Savage X Fenty comes in. Sex sells. In its fight to take on Victorias Secret, Savage has an advantage: In a rapidly changing retail landscape, it is a digitally native, data-driven brand. On Monday, the "Needed Me" singer released ateaser videoto the officialSavage X Fenty Instagram account. Agenda-setting intelligence, analysis and advice for the global fashion community. The brand is speaking directly to a contemporary audience hungry for a less narrow and prescriptive representation of sexiness. Access your favorite topics in a personalized feed while you're on the go. With the brands second fashion-music bonanza set to stream on Amazon this Friday, BoF examines how Savage X Fenty is performing in a competitive market. Victorias Secret was invented by Roy Raymond in 1977, after an uncomfortable experience shopping for lingerie with his wife. Does Savage X Fenty really have the power to help Victoria's Secret evolve and embrace a different style of Fashion Show? The show, which will be available to watch on Amazon Prime on September 24, will be the brand's third installment after its debut in 2019andfollow-up production in 2020. After a 20-year tenure and posting its worst ever viewing figures last year, Victorias Secrets annual show wont be broadcast on television at all this year. Free shipping for many products! For Lingerie Brands, Taking on Victoria's Secret Is Harder Than It Looks, What Fashion PR & Communications Professionals Need to Know Today. . Multiple celebrities walked in the show, including former Victoria's Secret Angels. #TimesUp happened. From a consumer perspective, it did feel like that was a new activation and event that wasnt seen in a while, said Calla Murphy, vice president of digital strategy and integrated marketing at Belardi Wong, a marketing strategy and creative services firm. The rapid decline of Victorias Secret created space for new lingerie brands to emerge. Adore Mes introduction of the live shopping element, which the brand called from the catwalk to the cart, to its runway show on Feb. 10 saw three times more orders than the companys average live shopping event in the past six months. In another modern touch, the show incorporated live selling, allowing those watching at home to shop the looks on the runway. Well, #MeToo happened. Rihanna's brand has become a champion by being distinct, diverse, thoroughly contemporary, and downright cool, which is all evident in the Savage X Fenty show. The downfall of the Victorias Secret show spoke more to the retailers own failings than waning consumer demand for fashion content. A lingerie empire, Victorias Secret invented fashion shows as we know them; star-studded spectacles designed to entertain. For example, in the Amazon-Prime stream, the Savage X Fenty models talk about things like eating chicken nuggets with barbecue sauce whereas Victoria's Secret Angels are famous for discussing their super-strict diets and regimented exercise routines. Glamourous. While Victorias Secret wins in sheer size, the last six months have been good to RiRis lingerie hustle: With a 5x spike in interactions the week of her Savage x Fenty show and a nearly 15% follower gain, the singer clearly knows how to create a moment around her brand, which leads us to believe that in the future, her line may have an Angel-worthy runway show, not unlike that of a certain lingerie heavyweight. As noted by the Atlantic, its former president, Howard Gross, boasted of never conducting any research into what actual women wanted from their underwear or their lives. And from the start, Savage has chosen to partner with Amazon, the internets largest retailer. Sign up for notifications from Insider! What has constituted the demise of the most powerful lingerie brand in the world? Normani, Cindy Crawford, Vanessa Hudgens, Troye Sivan, and Gigi Hadid all walked the runway. Quick-Tip: Insider's reviews team included Savage X Fenty in the best lingerie guide. Rihanna Designed a Savage X Fenty Lingerie Capsule to Benefit Her Foundationand Everything's Under $100. In that same Vogue interview, Razek argues that Victoria's Secret along with other brands within its parent company, L Brands has already done a lot to become more diverse, particularly with regard to the race and size of its models. As well, changing attitudes have made inclusive casting a non-negotiable in the sector. For $49.95 a month, which can be used as store credit, Savage customers can unlock cheaper members-only prices. Find your bra in 3 easy steps: Find your band size Measure the distance in inches (") around your rib cage just below your bust using a soft measuring tape. Savage X Fenty, Rihannas two-year-old online lingerie brand, makes Victorias Secret look tame. (Even in its final year, 2018, over 3 million people tuned in). [Photo: courtesy Savage X Fenty]In some ways, Savage is an expression of Rihannas own public persona, carefully cultivated over the past 15 years of her career as a pop star. With this show, it's clear from the start that Rihanna has created something that's unlike anything most of us have ever seen before. Its a symbiotic relationship, says Pendarvis. Rihanna's Savage X Fenty runway show took place on September 10 at the Barclays Center in Brooklyn, New York, and is now streaming on Amazon Prime. After all, the Victoria's Secret Fashion Show has never even tried to be as cultivated and complex as the Savage X Fenty one. In the Savage x Fenty show, they wear skimpy lingerie that celebrates their curves and rolls. While spectacle still drives high media engagement for lingerie shows, intimates brands are also applying a more commerce-centric approach to their presentations. They have adapted elements of the show formula, morphing the concept into a new form of fashion-centric entertainment that puts body positivity at the centre. Im conflicted. It's a continuous process and the brand still has a ways to go. 2, streamed on Amazon Prime. Savage x Fenty generated $2.2 million worth of media impact value in its first broadcast year, according to Launchmetrics. Despite the name, TikToks latest viral trend is just further evidence of influencers power in shaping purchasing decisions. As Vogue points out, in many ways, the discussion around Victorias Secret is not about who its letting in, but who its still keeping out.. In the other: Savage x Fenty, Rihanna's new up-and-comer lingerie brand representing the changing face of lingerie, pushing to get a share. 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