The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Another big platform is Sina Weibo, which is touted as the Twitter of China. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. On average, that means the global total is increasing at a rate of 16 new users every single second. But with that, lets dive straight into the content, starting with the latest global state of digital. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Insider Intelligence Inc. All Rights Reserved. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. And all thats despite long-running issues on internet access, speed, and costs. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. liability for the information given being complete or correct. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Ready to level up your brand's social media game in Asia? As elsewhere, social media is massively popular across Southeast Asia. Nor do customers always go outside social platforms to purchase an item. This is according to Hootsuite's report. 5). A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Chart. We also examine user trends among the major international platforms and those in China. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. TheSee this and similar jobs on LinkedIn. Which Countries Use Social Media the Most? Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT Influencer marketing has been the talk of the town for the past few years, and for good reason. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. Are you interested in testing our business solutions? LINE is Japan's most popular social media platform. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. But its features extend beyond that: By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. Please do not hesitate to contact me. It is a messaging app, similar to WhatsApp. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. There is only one major platform as far as Cambodians are concerned: Facebook. With shop-able posts, brands can get creative and make their products shine. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. LINE is Japan's most popular social media platform. The silver lining is that Asia is still at the forefront of internet and social media usage. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. That's why UGC is such a valuable tool. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). In some geographies, however, there are significant challenges. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. The favourite social media platforms of South-East Asia's young adults. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Business owners often go where their customers are. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Are you interested in testing our business solutions? And the number of internet users is still growing, too. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. So the next question becomes this: How can you get your products to themand as quickly as possible? This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Social media has given brands more ways than ever to connect with customers. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. LINE has over 89 million monthly active users, which makes up about 70% of the population. Posted 4:54:45 AM. "Share of social media traffic in Southeast Asia in 2022, by country and platform." For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. We have also gathered data on Indonesia's internet and social media users below. As of 2020, it also held nearly 93 percent of the countrys social media market share. Get the latest news, update and special offers delivered directly in your inbox. data than referenced in the text. Show publisher information Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. It also comes with a character limit, similar to Twitter. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. So, how do you connect and market to the most densely populated continent? That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. There were 56.85 million social media users in Thailand in January 2022.. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. 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