"Time Inc. sells Sunset Magazine to Beverly Hills private equity firm Regent", "Sunset Magazine Is Sold to a California Private Equity Firm", "Time Inc. sells Sunset to private equity firm for $20M: sources", https://www.prweb.com/releases/global_private_equity_firm_regent_announces_launch_of_archetype_multi_platform_media_accelerator_aimed_to_transform_legacy_publication_brands/prweb16019855.htm?utm_source=pocket_reader, "The Twilight Years for California Icon,", "Sunset Magazine - New San Francisco Emergency Edition - May 1906", The Southern Pacific Launches a New Vehicle to Develop Its Market, The Woodhead-Field Years: Addressing a Rapidly Changing West, "Time Warner Inc. to Pay $225 Million for Publisher of Sunset Magazine", "Time Warner: Faithful to the Sunset Mission and Readership", "Sunset is moving to Oakland's Jack London Square", "Sunset magazine's future uncertain as drop in ads during coronavirus leads to layoffs", "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos", https://en.wikipedia.org/w/index.php?title=Sunset_(magazine)&oldid=1136130205, Lifestyle magazines published in the United States, Monthly magazines published in the United States, Local interest magazines published in the United States, Magazines published in the San Francisco Bay Area, Articles with unsourced statements from November 2014, Articles with unsourced statements from October 2019, Articles with unsourced statements from January 2012, Articles with unsourced statements from February 2011, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 January 2023, at 22:01. Can I get duplicates? Wed send them. [7] Occasionally, it has called for pro-environmental action, as it did with its 1969 article demanding a ban on DDT.[7]. The publication will live on in a digital format. Newer, fresher-looking lifestyle magazines, such as Martha Stewart Living and Real Simple, presented Sunset with competition. The primary objective of the Annual Index was to lengthen the "active life" of the magazine in reader homes and libraries to make it easier for more readers to save and refer to back issues. Copyright 2023 S Media International Corporation. SUNSET may receive compensation for some links to products and services on this website. Life is stressful. Sunset.com is the Wests essential guide to all the best things about the region: easy outdoor living and gardening, unexpected day trips and destinations, fast and fresh foods, shockingly perfect wine pairings, and innovative home decorating and design. ", Independently of ownership issues, however, Sunset's fate has also been determined over the century of publication by a backdrop of significant regional differences that have influenced all four owners, going back to its founding, that are distinctly Western: topography and weather; early geographic isolation of the West; the nation's last continental frontier facing the new emerging world of the Pacific and Asia; pioneer exploration and settlement with many lasting cultural differences; the dramatic and sudden impact of the discovery of gold 150 years ago; the May 1906 San Francisco earthquake and fire (Sunset's eighth anniversary! Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Its time for the 'slowflip' movement, where eyesore zombie houses are carefully and lovingly redesigned before they hit the housing market. Don't miss an issue of your favorite magazine! Welcome to customer service for the Sunset Shop! This site uses cookies to optimize site functionality and provide you with a great user experience. Can the Panama Canal be destroyed from the air? Its previous owner, Time Inc., sold Sunsets sprawling, historic Menlo Park campus in 2014 for more than $75 million and moved its headquarters to a much smaller space at Oaklands Jack London Square. Your email address will not be published. Get recipes, travel ideas, gardening tips, home design inspiration, and more. Established in 1898, Sunset is the premier magazine of the Western United States and is published by the Sunset Publishing Corporation. That assurance of confidence and respect by the buyer far exceeded in importance any discussion of financial values by the sellers. (It will jump again with the census in 2000.). It has become increasingly difficult for print publications to keep their readers, but, contrary. [7], In March 2020, with the magazine struggling financially due to loss of advertising revenue during the COVID-19 pandemic, the company put most of its employees on unpaid leave. During the Lane years, we used to say Sunset magazine "changed by evolution, not revolution." Sunset is an active lifestyle magazine published bimonthly by Sunset Publishing Corporation. Our subscribers were part of the family too. Sunset magazine is based in Oakland, California. Additionally, when there is a significant amount of cloud cover, the amount of time for a sunset tends to be shorter. Some 30 categories of advertising were not accepted and several on a one-time decision, like the American Rifle Association and many others that we did not deem appropriate for a family magazine. This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. Artist Lindsey Calla shares her favorite places. Sunset is a lifestyle magazine in the United States. Look, Collier's, Life, and The Saturday Evening Post folded. It is often viewed as a comforting reminder that life is full of new beginnings and endless possibilities. Sunset has served as a premier source of regional lifestyle trends, from Los Angeles to Seattle and from San Francisco to Las Vegas, for more than 100 years. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. This was a "plus benefit" for magazines generally and a few especially--Sunset, National Geographic, Better Homes and Gardens, Reader's Digest, and others that were saved by readers. SUNSET may receive compensation for some links to products and services on this website. [21], On November 30, 2017 Time Inc. sold Sunset to Regent, L.P. a global private equity firm led by Beverly Hills based investor Michael Reinstein. When Regent took over in 2017, much of the staff left. Its considered one of the go-to sources for reliable information and advice when it comes to the Western region of the United States. At the end of World War II, Sunset presented a series featuring innovative plans for homes to be built once the war was won, by architects including Portland's Pietro Belluschi and Los Angeles's Harwell Hamilton Harris. And, at times, a few of these regional differences created a special challenge of survival for Sunset, unique in the history of successful magazines--granted that all have had their own rocky road and certainly with the relatively few magazines still being published that exceed Sunset's longevity of uninterrupted publication. Many are weekly, but a few are seasonal and on-demand limited-runs. SUNSET is a registered trademark of S Media International Corporation. Who can help student-athletes cash in? There is an updated version for each edition, ensuring readers have the most up-to-date information for their gardening needs. Sign up for Special Offers and Exclusives! Heres what the first half of San Francisco is at its most unaffordable point in at least a decade. Tahoe snow: Massive blizzard wreaks havoc on the Sierra, burying Is Californias drought finally over? During the Depression, weighty ruminations on politics and economics were replaced with frivolous articles like March 1935's "Little Toes, What Now? [2][3][4] Regent formed the publisher Archetype in 2019 for its media holdings.[5]. Sunset magazines future uncertain as drop in ads during coronavirus leads to layoffs, Coronavirus in the Bay Area: The key events unfolding on March 24, Sunset magazines famed gardens rise again in Sonoma. I immediately canceled my subscription, because this seemed like a betrayal. Playboy Magazine, Launched in 1953, Is Closing Down, Probably for Good. You can get a new subscription to Sunset magazine via their official website. But it won't last long. Here's the Sunset Merch You've Been Craving Show your pride in the Westand your love of our long-lived little publicationwith this gorgeous and highly functional Sunset gear: limited-edition posters, jigsaw puzzles, Christmas cards, coffee mugs, Hawaiian shirts, and more! Plus news of accounts in review, the best creative work, new campaigns. Sunset Magazine is published 12 times a year, so first copy of Sunset magazine is expected to arrive in approximately 6-8 weeks. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. (6) David Ernest Faville, How Sunset Magazine Subscribers Evaluate The Magazines They Read (Stanford, Calif.: Stanford Graduate School of Business, 1940), and Chilton Bush, Studies of Magazine Preference in Palo Alto, California (Stanford, Calif.: Stanford Institute of Journalism Studies, 1954). My brother, Mel, and I often heard our father say, "A new magazine is the easiest to start up by an editor with a bright idea meeting over a couple of martinis with a printer who will advance paper and printing!" Founder Rue Mapp shares how she started her organization and where she finds solace in nature. [2][3][4] Regent formed the . [15] Its new headquarters was designed by Cliff May, known for his designs of ranch-style houses, which had been featured in Sunset for two decades. By: Author Olin Wade (Remodel or Move Stuff). You may occasionally receive promotional content from the Los Angeles Times. Each issue also typically contains one or two in-depth articles about destinations and activities in the western U. S. , as well as a full-color feature about a place in the five-state region which the magazine serves (California, Idaho, Nevada, Oregon, and Washington). Her quick response was "Sunset is all about the West that we came out here for!" On April 18, 1906, the 1906 San Francisco earthquake destroyed the Sunset offices. As a marketing tool, the Annual Index benefited readers but, in turn, strengthened circulation and further gave Sunset a competitive edge with advertisers. Sunset magazine is Western America's biggest magazine. Sunset cover art in its early years was of high quality, with the early 20th century being the golden age of magazine illustration. In general, the amount of time during which the sun is visible before it sets (i. e. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-leader-3','ezslot_19',164,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-3-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-leader-3','ezslot_20',164,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-3-0_1');.leader-3-multi-164{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:50px;padding:0;text-align:center!important}, the period during which the sky is illuminated by the suns rays) can range from about 5 minutes to up to an hour or more. How do they make bulls mad for bull riding. May created a long, low, adobe homestead that surrounded a central courtyard. Heres why thats wise, Letters to the Editor: Gavin Newsoms very presidential blunder on water, Calmes: Heres what we should do about Marjorie Taylor Greene, Before and after photos from space show storms effect on California reservoirs, Dramatic before and after photos from space show epic snow blanketing SoCal mountains, The chance of a lifetime: Five friends ski the tallest mountain in Los Angeles, Best coffee city in the world? [citation needed], The Menlo Park campus was sold to a San Francisco real estate development firm by Time Warner in 2014 for more than $75 million. (4) The American Magazine, MPA & American Society of Magazine Editors (1991). It is the largest regional lifestyle magazine in the United States covering the food and travel experiences of the American West. Harper's. For photojournalistic submissions, Harper's Magazine may be a perfect fit! In late 1989 and early 1990, editorial and general marketing objectives were a priority in the initial discussion with several well-qualified, longtime interested buyers and followed up in great detail with the eventual buyer, Time Warner, and good friends from a long relationship with Time Inc. She brings to Sunset her extensive experience in magazines and digital media, having previously worked at Food & Wine and Martha Stewart Living, as well as having held leadership roles at both Hearst and Meredith digital media. To fulfill the business mission of conventional magazines- for-profit requires that both circulation and advertising play critical complementary and synergistic roles in varying degrees of importance for the bottom line profit. Because editorial content is so critical in the founding and survival of magazines, this scholarly and beautifully produced bibliography is a dream come true for me. Why You Should Subscribe to Sunset Magazine, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? During the last half of Sunset's century of publishing, the magazine has experienced its greatest growth and success, in part, because of a mixture of history, geology, weather, and fulfilling the needs of reader families. In 1998, the Stanford University Libraries, under the direction of University Librarian Michael A. Keller, celebrated the centennial of Sunset Magazine with a comprehensive published volume containing historical portraits and a chronological bibliography of selected topics, titled Sunset Magazine: A Century of Western Living, 1898-1998: Historical Portraits and Bibliography. Unfortunately, there will be many other businesses that will face similar and more painful choices about their fate in the hours and days ahead.. [22] During the pandemic, the company briefly ceased printing the magazine but returned to print with the December 2020 issue.[23]. Neil Morgan supported this sometimes hard-to-explain phenomenon in his popular book Westward Tilt: The American West Today, with his early-on recognition in the early 1960s of the suburban revolution taking place in the West: "Sunset has been both a symbol and symptom of the West it is now the bible of the Westerner. For its first five decades, Sunset was headquartered in various downtown San Francisco office buildings. This berry cream layer atop a buttery and earthy shortbread combo is, without a doubt, a matcha made in heaven. The design stays true to its historic heritage. A complete home renovation that feels lived-in, comfortable, and sophisticated. [7], In 2001, Time Warner reorganized Sunset to be part of Southern Progress Corporation, best known for its similar home and lifestyle magazine Southern Living (its similarity to Sunset is no coincidence: its founders came out West to see how the Lanes did it in the early 1960s). On a clear evening, the hues of vibrant reds, oranges, and pinks are most visible and can be quite stunning. Sunset magazine is a story of success, by any definition, in achieving a 100-year history of continuous publication without missing an issue. Sunset began "Kitchen Cabinet", a readers' recipes feature (still featured as "Reader Recipes"). As Reginald Brack, Jr., Chairman, President, and CEO of Time Inc., which shortly before had become a part of Time Warner, explained at a meeting with Sunset employees on April 18, 1990: "One of the first things we discussed with Bill and Mel when we sat down in New York was the respective position of our companies as leaders in their fields. The Philosophy comes to an end. You see, magazines are magical things, tactile compendiums of inspiring ideas and stunning photography that stand the test of timeand that arrive in your mailbox on a regular basis, delivering surprise, delight, and inspiration. Henry Luce is reported to have taken 10 years to reach a profit with Time Inc.'s now fantastically successful Sports Illustrated. Also, our research made us aware of the benefits of increasing response to advertisers, especially those with coupon or bound-in reply requests, which were often acted upon weeks, months, or even years after the issue was first published. Wise words from the editor-in-chiefs sister: If you want to understand how we live out here, you need this magazine., When I moved to California from New York some 20 years ago, my sister, who was living in Seattle, bought me a subscription to Sunset magazine and told me, If you want to understand how we live out here, you need this magazine.. As part of this modernisation, Mahal aims for Sunset to be a platform for exploring the Western lifestyle in all its aspects and placing the voices of the communities and cultures within Sunsets readership at the centre of the magazines content. It aimed to lure tourists onto the company's trains, entice guests to the railroad's resort (the Hotel Del Monte in Monterey), and possibly encourage these tourists to stay and buy land, since the Southern Pacific was the largest single landowner in California and Nevada. after her subscription order was returned. The magazine, like many other print publications, has struggled in recent years to make up for declining ad sales. Our weekly mental wellness newsletter can help. Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? The 9-acre (36,000m2) parcel was a remnant of a 19th-century estate owned by the Hopkins family. Image courtesy of Atlas. For 100 years, Sunset has been a magazine reporting on and helping to make history in the West. Furthermore, Sunset magazine has produced dozens of books which feature photography and stories from the magazine. Yes, Sunset magazine is a monthly magazine. I felt so appreciated and privileged to work there. Renew Adweek magazine subscription now and save 9% off. 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And if you want to simply flip through the pages and dream, thats just fine, too. Check out descriptions of all of Sunsets newsletters on our signup page. The magazine grew in circulation, exceeding Western population gains in rate of growth and established many magazine-industry records in pure volume of advertising and several key categories: automotive, travel, garden products, etc. (6) Older issues, back to the first issue, have always been valuable resources, especially for editors in researching anniversary issues and articles up through this centennial year. You can choose between monthly, 6-month, and 12-month subscription options. According to the MPA, (3) only 39 magazines started publication before 1898 (Outdoor Life joined Sunset in 1898), and many are no longer published or had interruptions in their normal publication frequency. In 1929, Lawrence W. Lane, a former advertising executive with Better Homes and Gardens, purchased Sunset, and changed the format to its current Western lifestyle emphasis. Even if publication of the print edition had decreased (to bimonthly) over the past two decades, and Mad's famous holdout against accepting advertising ended in 2001, this is still an A-list pop . Indeed it was, but it won big. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publications days are over. spanning 1978 when she started as an editorial assistant at Dolly magazine to 2017 when she became host of The Project. State storms arent letting up. Anderson is trying to stay optimistic after all, Sunset survived the 1906 San Francisco earthquake and the 1918 influenza pandemic. . Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. It also produces a variety of digital content, from meal planning tools to interactive maps, making Sunset an excellent resource for readers who love the American West. JavaScript seems to be disabled in your browser. Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. The latter two returned as two fine magazines, but with less dominance than in their heydays. When I started my employment at Sunset, I was taken around the two office buildings in Menlo Park and introduced to every single employee, from one of the Lane brothers himself to the guys on the loading dock. It is part of the "Idea House" program, originally launched in 1998. I never received the Nov/Dec issue and emailed them. Required fields are marked *. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. [7] The first issue of the magazine under Time Warner was published in August 1990. Sunset offers a range of topical newsletters focused on inspiring home ideas, travel tips, gardening ideas, recipes, and more. I worked at Sunset in the late 1970s, when it was still in the hands of the Lane brothers. Aware that the federal government's victory garden tips did not always fit Western soils and climates, magazine editors planted their own 1-acre (4,000m2) test plot near UC Berkeley so that they could give their own advice. The magazine industry, still reeling from the abrupt closure of its biggest publisher, Bauer Media, received two further blows this week after being left out of the media session of the Epidemic . At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazines headquarters in Menlo Park, Calif., was a temple. On March 18, amid a slew of endings, closures and deaths both literal and figurative, Playboy announced it would be ceasing publication of its print magazine with the Spring 2020 issue. In 1951, the headquarters was moved to Menlo Park, California, a suburb located 25 miles (40km) south of San Francisco. Copyright 2023 S Media International Corporation. In an email Tuesday night, Sunsets owner announced that the magazines employees would be put on unpaid leave until April 3. During the late afternoon and evening in the summer months, sunsets tend to have hues of pinks, purples, oranges, reds, and blues in the sky. Early discussions were held there that led to the founding of the Advertising Council, which is still flourishing today. But the out-of-the-West readers, often recipients of Christmas gifts from Western family members or friends wanting to share their "good life," became very responsive readers for many advertisers--and, I am sure, helped make the West a more desirable place to live for some family visitors who later moved out West! Regents emailed announcement to staff Tuesday did not say Sunset would close, though it acknowledged the rapidly changing landscape created by the coronavirus. Before the layoffs, most of the remaining team worked in Los Angeles, though without a real office. In 1943, Sunset devised a new motto: "The Magazine of Western Living.". Very few relocations go off the Western "reservation"! It was reprinted as a poster by demand from nurseries. Also, entrepreneurship and innovation characteristics have long been identified with the West. Sunset initially treated World War II as if it were a temporary irritation, but it soon mobilized for war. Heres how to subscribe to Sunset magazine, buy a gift subscription for a loved one, or manage an existing subscription. [10] The Theodore Roosevelt administration indicted the editor, writer, photographer, and aviator associated with a story entitled "Can the Panama Canal be destroyed from the air?" The Holy Grail of truly successful magazines--beyond the understandable pride and bias of the founder--starts with an editorial mission. The magazine is focused on Western home, gardening, and travel, with an emphasis on the culture and landscape of the American West. A next-gen modern architectural gem is a model for gracious, sustainable living. The current editor-in-chief of Sunset magazine is Bobbi Mahal. (7) As of 1994, per Tables 696 and 1347, Statistical Abstract of the United States (Washington, D.C.: Government Printing Office, 1997). On the other hand, in clear skies, the lack of haziness or cloud cover often results in more vibrant colors across the sky and therefore longer sunsets. For only $199.00 receive issues of Adweek delivered to your home on a Seasonal basis. The magazine remained highly profitable, however, generating $28 million profit for Time Warner in 2000 on gross revenues of $78 million. Or Move Stuff ) where she finds solace in nature is sunset magazine still being published art its... In a digital format for their gardening needs stories from the magazine under time Warner was published in August.. American West getaway ideas, recipes, travel ideas, recipes, travel ideas, regional gardening,! A central courtyard will live on in a digital format returned as two fine magazines, with! Emailed announcement to staff Tuesday did not say Sunset would close, though acknowledged... Heres what the first issue of your favorite magazine, originally Launched in 1953 is... Influenza pandemic to work there Sierra, burying is Californias drought finally over and topics. $ 199.00 receive issues of Adweek delivered to your home on a seasonal basis weekend getaway ideas, ideas... Work, new campaigns receive promotional content from the air and advice when was... Gardening needs the 'slowflip ' movement, where eyesore zombie houses are carefully and lovingly redesigned before hit! 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Its Newest ProductHeres how to subscribe to Sunset magazine is Bobbi Mahal missing... 1953, is Closing Down, Probably for Good there that led to the founding of Project! Devised a new motto: `` the magazine of Western Living. `` feature photography and stories the...
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