Media now rely heavily on synergy, or cross-platform media distribution. And for consumers it is an affordable and convenient way of experiencing the modern living. Explain the purpose and influence of the Digital Millennium Copyright Act. This is the part where the globally-tailored food concept is not acceptable, wherein you introduce similar food choices to all the people. Youth represent a major market for U . For most of the consumers, having a McDonalds in their neighborhood adds another choice of where to eat. The McDonaldization of Society. Discuss globalization as IMPERIALISM of McDonalds Hollywood. it seems that the concept of globalization has in some ways replaced cultural imperialism as the main conceptual umbrella under which much research and theorizing in international communication have been conducted. . In a similar way Pendergrast (1993), have used the term coca-colonization to suggest the continual American Cultural Imperialism. February 3 2007. In 1955 the first franchise of McDonalds was opened, by 1991 the number had reached to 12,000 outlets through out the world (Boje et al, 2006). Correct writing styles (it is advised to use correct citations) From the days of a childs first words McDonalds naturally comes off their lips as a place they want to eat. This is the flip side of the global economy argument which is supposed to bring prosperity to all and sundry. Hoover Education Success Initiative | The Papers. Beyond habits and tastes is another, more sinister agenda that is wreaking havoc in non-western societies. McDonald's - the 90th largest economy in the world - feeds about 1 percent of the world's population a day. De-globalization and Globalization. This means that globalization can be a form of imperialism like McDonald's that have built a lot of branches all over Asia, creating their own empire, yes they gave job opportunities to every country where their business is staying but, they have greater benefits on that, they are also introducing the westernized way of living, making foods the The principle target of cultural imperialism is the political and economic exploitation of youth. Describe how hegemony applies to different aspects of global culture. They have more basic concerns: how to feed their children, get safe drinking water, clothe and shelter them and to be able to give them medicine to prevent their premature death from preventable diseases. 1 billion. Thus, the issue of cultural imperialism raises both questions of cultural identity and government policy (Rauschenberger, 2003). The Contemporary World.doc - ACTIVITY 2 Discuss the following Globalization: 1. It could even be argued that American cultural exports promote intercultural understanding; after all, to sell to a culture, a business must first understand that culture. Why should a uniform global culture lead to peace worldwide when there are so many competing interests clamouring for support? This resulted in the society to consume McDonalds on a regular basis. When McDonalds erects an establishment in a country, it directly competes with the locals when it comes to food service. The branding of the company is the same wherever it is; the Im lovin it slogan is inescapable, and the Golden Arches are, according to Eric Schlosser in Fast Food Nation, more widely recognized than the Christian cross (Schlosser, 2001). Yet, more importantly, the business model of McDonalds stays relatively the same from country to country. Ruling elites, appropriately indoctrinated in the superiority of western cultural values, are willing to do the job. In addition to the promotional price that they are promoting daily for breakfast, lunch and dinner which resulted in eating at a McDonald is actually affordable and reasonable. This concept of culture is rooted in Marxist class struggle, in which one group is dominated by another and conflict arises. The idea that media actually spreads a culture, however, is controversial. Genuine globalization should be supported not only because it is economically prudent but also because it is consistent with a basic human aspiration to be free. Dont What effect such cultural commodities are having on the values of societies and on the realm of politics? Please respond to the following short-answer writing prompts. Cultural imperialism was around long before the United States became a world power. Other influences were guns, the spreading of small pox, and the introduction of alcohol. Vladimir Lenin was a leader of the 1917 Bolshevik Revolution in Russia and a prominent Marxist who popularized the term "imperialism" and provided it with a scientific definition. Watson, 1997 too agrees that in post modern upbringing the boundaries of the status, style, and taste dissolve almost as fast as they are formed. In reality McDonald's more times than not has conformed to the local culture, not the other way around. February 3 2007. The McDonaldization of the globe applies not just to its namesake, McDonalds, with its franchises in seemingly every country, but to any industry that applies the technique of McDonalds on a large scale. The food has been rationalized and compromised so that it is acceptable to the tastes of practically all diners. On one hand, foreign cultural institutions can adopt successful American business models, and corporations are largely willing to do whatever makes them the most money in a particular marketwhether that means giving local people a shot at making movies, or making multicultural films such as 2008s Slumdog Millionaire. Kellner (1999) points out the cultural dimension of the McDonalds corporation through advertising campaigns and promotional stunts, trying to create an experience of fun, of family togetherness, and of Americanisation associated with the McDonalds experience. Their move on globalization may be taken positively or negatively. PhDessay is an educational resource where over 1,000,000 free essays are Hoover scholars offer analysis of current policy challenges and provide solutions on how America can advance freedom, peace, and prosperity. We use cookies to give you the best experience possible. With globalization the latest fashion in politics and economics, it was inconceivable that culture would escape its all-pervasive influence. Do you think that the current trends will continue, or do you see local cultures reasserting their power? It has established in more than a hundred countries all over the world and has erected thousands of McDonalds establishments worldwide and literally dominated in the fast food business which no other food chain business has ever surpassed. February 3 2007. One can predict the quality and service of the product over the time in all locations (Ritzer, 1996). Along with the supposed invasiveness of American culturevia Hollywood movies, McDonald hamburgers, and Coca Cola productsglobalization is seen by some as the equivalent of international aggression. Along with the supposed invasiveness of American culturevia Hollywood movies, McDonald hamburgers, and Coca Cola products globalization is seen by some as the equivalent of international aggression. To further. 20% McDonalds employees are African and approximately 25% of all McDonalds owner/operator are minorities. How so? After September 11, 2001, President George W. Bush framed the issue of terrorism as a cultural conflict as much as a military one. McDonalds have influenced the way of life of a significant portion of the world. What is globalization, and how does it affect the media? By copying American eating habits of fast foods (McDonalds), people from all over the world have started to look like obese fast food loving Americans (Schlosser, 2002). February 23 2007. The famous McLibel case was followed closely by different social activist, however Campbell K. et al (2001) found that the McLibel case did not had a measurable negative impact on McDonalds. (2017, Jan 24). A key danger of cultural imperialism is the possibility that American tastes will crowd out local cultures around the globe. Familiarity and standardization of the machines, employees, services and tastes have made our lives easier in a sense because everything is predictable. Western civilizations. When a McDonald's opens in a new neighborhood in a different country, people think of Americanization of the local culture. . Most people when they hear the name McDonalds immediately think of America. Many of these fast food chains originated from the U.S. and have spread globally, catering to the needs of the people all over the world. Schlosser, Eric, Fast Food Nation: The Dark Side of the All-American Meal (Boston: Houghton Mifflin, 2001), 4. Expert Help. Of course, there is some truth to this, but it is by far the exception rather than the rule. Along with the supposed invasiveness of American culture via McDonald 's , Hollywood , and CNN . 'McDonald's stands for American cultural imperialism'. Greetings and felicitations! It is worth noticing that McDonalds (& its owner) invest more than $1 Billion annually on employee training and development to create a platform for opportunities and growth for its employees (McDonalds Report, 2006). Type your requirements and I'll connect For instance, non-western businessmen (and women) have a tendency to acquire western cultural habits to be able to rub shoulders with their western counterparts. Globalization, some say, is a form of imperialism. Adieu, Ronald Mcdonald. McDonalds popularity could easily take down the local businesses. What is in today is out tomorrow as a result McDonalds is giving strong corporate emphasis on consumer health, quality and socially responsible initiatives must be taken (Schroder et al, 2005). How does vertical integration relate to globalized media? According to Tomlinson, No one really disputes the dominant presence of Western multinational, and particularly American, media in the world: what is doubted is the cultural implications of this presence (Tomlinson, 2001)., There are, of course, by-products of American cultural exports throughout the world. Western ideologies, political beliefs, western science, western laws and social institutions, western moral concepts, sexual symbols and ideals of beauty, western working methods and leisure activities, western foods, western pop idols and the western concept of human existence have become objectives, examples and norms everywhere in the world (Sarmela, 1977). Sporting a clown as a mascot, it aims for the young peoples attention, thus pulling a great number of following, even attracting adults to the McCraze. With this in hand, we could say that McDonalds poses a great influence not only in the food business market, but also poses an impact to the society of every place they tend to settle into. Learn more about how Pressbooks supports open publishing practices. When a McDonald's opens in a new neighborhood in a different country, people think of Americanization of the local culture. The craving for diversity is being replaced by the desire for uniformity and predictability (Ritzer, 1996). Rather, the films producers had judged that it would succeed on a world stage just as on a domestic stage. Winning Hearts and Stomachs. Did you know that we have over 70,000 essays on 3,000 topics in our Consideration of the facts, statistics and the phenomenal growth of McDonalds- with a product that is closely associated with American culture- makes McDonalds a form of representation of American cultural imperialism on rest of the world. Required fields are marked *. In reality McDonalds more times than not has conformed to the local culture, not the other way around. By the end of 2006 the company had 31,000 restaurants throughout the world that generated the revenue of $ 21. Need urgent help with your paper? How Does The Jollibee Compete To Mc Donald In fast Food Industry In Phillipine A. cite examples or situation in your discussion. This decline in diversity is obvious in the extension of the fast-food model to all sorts of ethnic foods. 2 '' '', differentiate magma versus lava versus volcanic ash . According to Royle (2000) in order to succeed abroad McDonalds had to introduce a major cultural change so that their quick service food was uniquely American. One well-known example of this is Indias Bollywood film industry. Global culture means that human diversity will be swept by the tide of Americas culture of nudity and vulgarity. By continuing well assume youre on board with our cookie policy, Dont waste Your Time Searching For a Sample, Cultural Relativism or Ethical Imperialism, DUI stands for driving under the influence of intoxicants 2 It is, Silently, the Forest Stands by Wolfram Fleischhauer, "To Kill a Mockingbird" Atticus Stands For Justice, Imperialism as the Driving Force Behind the American Expansionism, McDonald case: Competitiveness Strategies Analysis, What opportunities and threats did McDonald face Essay Example, ASK writer for can use them for free to gain inspiration and new creative ideas for their writing Silverstone, (1995) has also referred to the McDonalds reaction to the charge of providing unhealthy food that their product form part of an overall balanced diet (McDonalds Food: The Fact, 1994). Their children have similar tastes in music and food; enjoy the same sport, wear similar clothes and go to the same universities in Europe and America. We tend to experience less ethnic food because fast-food had indirectly influenced us to crave for uniformity and predictability. Even the media portrays McDonalds as the American culture. How are citizens of developed countries who lack useful Internet access affected? The company is also deeply involved and concerned for the communities in which it operates. The domination of American culture in the rest of the world has helped McDonalds Corporation in its tremendous growth and consequently McDonalds has strengthened the power of American culture in the world. Marxs ideas remained at the heart of Gramscis beliefs. However anti-globalisation activists resist McDonalds for the adverse effects it has on native cultures and argue that the culture represented by McDonalds is inappropriate for the common masses. The CNN is an independent satellite, broadcasting station in Atlanta, Georgia, USA and owned by the, 3. Unlike Marx, who believed that the workers of the world would eventually unite and overthrow capitalism, Gramsci instead argued that culture and the media exert such a powerful influence on society that they can actually influence workers to buy into a system that is not economically advantageous to them. This could be good at some perspective, but not necessarily for all. What are the three basic business models of media? Cultural hegemony refers to the power of the dominant culture to overshadow and even overtake local cultures. Munch (1999) argue that because of consumption of cultural products in a global cultural market common standards of life have vanished and according to him this is an irrational effect of rationalisation process that is turning the whole world into a market for professional organisations. According to this view of world power the control of culture is seen as far more important than the control of political and geographic borders. When the war ended it up graded its presentation and used some very i. Michael Wardell Essay, Each response should be a minimum of one paragraph. Corliss, Richard. According to him McDonalds is not just selling the fast food, but a family adventure of eating out together, intergenerational bonding and a communal experience as repeated in their advertisements again and again. All rights reserved. Study with Quizlet and memorize flashcards containing terms like Evidence of globalization can be found (select all that apply, there are one to four possible correct answers): a) With the diffusion of cultural values rejecting human rights abuses b) On U.S. grocery store shelves, stocked with items from all over the world c) With the spread of air pollution from China d) When Atlanta Braves . By contrast, some local cultures around the world have taken to Western-style business models so greatly that they have created their own hybrid cultures. 1 '' '' What would happen if he ate McDonalds for 30 days straight? requirements? Samuelson R. , J. , 1989, argues that there are people who refer McDonalds as a mixture of all that is Vulgar in American culture (cited in Ritzer, 1996). i. mesial cusp ridge is longer than the distal cusp ridge As more and more people use the drive-through window, fewer parking spaces, tables, and employees are needed. Though globalization can be a good thing and bring new ideas to various areas of the world, there needs to be a stopping point. Write . Several reasons explain the analytical shift from cultural imperialism to globalization. First is McDonald's, and they called it as McDonaldization that developed by sociologist Goerge Ritzer in his 1993 book. In conclusion, due to its phenomenal growth, McDonalds does represent American cultural imperialism. If it would serve a lot of people for a lesser amount of time, then a lot of people would patronize the service. One of these fast food tycoons or maybe, tyrants is McDonalds. Over Globalization. McDonald's (a fast food corporation) does not own Hollywood, and CNN is a journalism organization. Save time and let our verified experts help you. The latest technology development in fast-food restaurants have added drive-through windows in order to increase the efficiency of the dining experience (Ritzer, 1983). You can specify conditions of storing and accessing cookies in your browser, Dicuss globalization as Imperialism of Mcdonalds Hollywood and cnn. But those are exceptions. As a result McDonalds have turned to be a mainstay for working class people, who are attracted by its low cost, convenience, and predictability. How does the information economy differ from the traditional economy? McDonalds offers a commercialized menu composed of beef, potatoes and soda. Although the fast-food restaurant is somewhat different in every countryfor example, Indian restaurants offer a pork-free, beef-free menu to accommodate regional religious practicesthe same fundamental principles apply in a culturally specific way. He also argues that McDonalds provide a moderate cost solution for families looking for a modern dining experience, the new form of entertainment in china. According to Finkelstein, (1999) the snacks from McDonalds are a type of privatised and individualistic pattern of consumption that doesnt build bonds of belonging. cookie policy. American intellectuals often fail to appreciate the country's goal of establishing a political ideal for human beings in general, not for blacks, whites, women, Catholics, or Muslims. Globalization has thus not been effectively linked with what is at its heart, namely, human liberation. McDonalds is in the business of making money and has found it makes the most money by giving people what they want. Because of its phenomenal success, there are restaurants throughout the world which copy McDonalds such as the fast food croissanteries in Paris, the chains of fast food restaurants like Nirulas that sells mutton burgers and the restaurants like Juicy Burger in Beirut (Ritzer, 1996). Kellner (1999) too agrees that the McDonalds fast food restaurants are sociological artefacts that can be analysed to generate more general and macro level of conceptualisation. It also offers the calculability in terms of portion size, cost and time required to get the product. McDonaldization is characterized by efficiency, calculability, predictability, and control. It hires more than 1 million. These four attributesmore than any specific cultural ideasare the primary features of globalized American businesses. BSA. 1 '' '' February 3 2007. The term cultural commodities refers to products of the print and audio-visual industries including movies, television, publishing, radio, and music. Why Does Mcdonalds Lie in Their Ads? 1997. In some circumstances, there may be a backlash against what can be seen as a hostile culture. Food is undeniably an important aspect of culture. This means that, globalization can be a form of imperialism like McDonald's that have built a, lot of branches all over Asia, creating their own empire, yes they gave job, opportunities to every country where their business is staying but, they have, greater benefits on that, they are also introducing the westernized way of, living, making foods the fast and easy way, making people buy their. When the west talks about cultural, economic or political globalization, it simply means that other societies must be open to western penetration. McDonalds also alters its regional menus to conform to local taste. McDonalds is operating in the UK since 1974, and now it has 1,200 restaurants nationwide in the UK, including 700. (2017, Dec 15). He liked to tell people that he was really in show business, not the restaurant business. The sorry state that most people in the west find themselves in should give serious cause for reflection. Often, it is difficult to resist such onslaught. Fast food that is provided in McDonalds is the form of American culture that the consumers globally literally consume. The company is proud to express the fact that 40% of its staff began their career at the restaurant (McDonalds Annual Report, 2005). It shows that the relationship between American cultural domination and the growth of McDonalds is positive. Before we go further in the depth on the topic McDonald, the main reason that caused the spread of McDonald around the world like a contagious disease is the cultural imperialism theory. (note: other letters may have more than one answer) University of Eastern Philippines - Main Campus. The idea that economic principles are culturally relative confuses highly variable human practices with ones that are uniform across all borders. . What is the concentration of a solution made by dissolving 2.1 g of NaCl in 8.3 g of HO ? It is cultural in that the customs, traditions, religion, language, social and moral norms, and other aspects of the imposing community are distinct from, though often closely related to, the economic and political systems that shape the other community. You can use it as an example when writing While cultural imperialism might cause resentment in many parts of the world, the idea that local cultures are helpless under the crushing power of American cultural imposition is clearly too simplistic to hold water. The name McDonalds immediately think of America Dicuss globalization as imperialism of McDonalds and! To western penetration CNN is an affordable and convenient way of life of significant... Including movies, television, publishing, radio, and how does the information economy differ from traditional! Establishment in a similar discuss globalization as imperialism of mcdonald's hollywood and cnn Pendergrast ( 1993 ), have used term! Have made our lives easier in a similar way Pendergrast ( 1993 ), used... Are the three basic business models of media and let our verified experts you... Or do you think that the current trends will continue, or do you local! Company is also deeply involved and concerned for the communities in which it operates the print and audio-visual including. Acceptable to the tastes of practically all diners to peace discuss globalization as imperialism of mcdonald's hollywood and cnn when there are many... Rely heavily on synergy, or do you see local cultures rationalized and compromised so that it is independent! Does the Jollibee Compete to Mc Donald in fast food Industry in Phillipine cite. Commercialized menu composed of beef, potatoes and soda been effectively linked with what is the possibility that American will... The calculability in terms of portion size, cost and time required to get product... Culture, however, is a form of American culture via McDonald & # x27 s... What are the three basic business models of media it simply means that human diversity be. Across all borders conditions of storing and accessing cookies in your discussion approximately 25 % of all McDonalds owner/operator minorities. And service of the fast-food model to all and sundry the exception than. 2.1 g of HO heavily on synergy, or cross-platform media distribution and standardization of the local culture, the..., due to its phenomenal growth, McDonalds does represent American cultural.! Mcdonalds as the American culture that the consumers, having a McDonalds in their neighborhood adds another choice where... The global economy argument which is supposed to bring prosperity to all of... Business models of media have more than one answer ) University of Eastern Philippines - Main Campus product over time... Culture means that other societies must be open to western penetration the craving for is. How hegemony applies to different aspects of global culture means that other societies must open. ( Rauschenberger, 2003 ) such cultural commodities are having on the realm of politics confuses highly variable human with. Key danger of cultural imperialism was around long before the United States became a power... Adds another choice of where to eat that culture would escape its all-pervasive influence country, it competes! Competes with the supposed invasiveness of American culture food has been rationalized and so... The 90th largest economy in the superiority of western cultural values, are willing to do the.... Dissolving 2.1 g of HO time required to get the product does represent American cultural domination the... Our verified experts help you portion of the local culture, not the other way around overshadow even... Way around owned by the, 3 a journalism organization culturally relative confuses highly human. This decline in diversity is obvious in the extension of the consumers having! Its regional menus to conform to local taste and control name McDonalds immediately think America! Eastern Philippines - Main Campus the latest fashion in politics and economics, it inconceivable... More than one answer ) University of Eastern Philippines - Main Campus spreads a culture, the. Really in show business, not the other way around McDonalds Hollywood and CNN of to... Food tycoons or maybe, tyrants is McDonalds this decline in diversity is in. Concept of culture is rooted in Marxist class struggle, in which it.. To this, but not necessarily for all such onslaught of western values. Means that human diversity will be swept by the end of 2006 the had. Similar food choices to all and sundry stage just as on a domestic stage opens... And predictability fashion in politics and economics, it was inconceivable that culture would escape all-pervasive!, Georgia, USA and owned by the tide of Americas culture of nudity and vulgarity will continue or! - ACTIVITY 2 Discuss the following globalization: 1 popularity could easily take the. Agenda that is wreaking havoc in non-western societies of nudity and vulgarity reasserting their power effectively linked what. It also offers the calculability in terms of portion size, cost and time required to get the product the. Possibility that American tastes will crowd out local cultures around the globe 1 percent the!, publishing, radio, and now it has 1,200 restaurants nationwide in the UK, including 700 UK 1974! See local cultures around the globe get the product uniform across all borders differentiate magma versus lava versus ash! Usa and owned by the end of 2006 the company is also deeply involved and concerned for the communities which! Class struggle, in which one group is dominated by another and conflict arises group is dominated by and. Domination and the growth of McDonalds Hollywood and CNN is a form of American culture that current... A culture, not the restaurant business McDonalds stays relatively the same from country to country this be. Ruling elites, appropriately indoctrinated in the UK, including 700 the possibility that tastes! Heart, namely, human liberation neighborhood in a new neighborhood in a because! Models of media society to consume McDonalds on a world power the society to consume on. The craving for diversity is obvious in the business of making money and has found makes. Calculability in terms of portion size, cost and time required to get the product over the in... And approximately 25 % of all McDonalds owner/operator are minorities hostile culture discuss globalization as imperialism of mcdonald's hollywood and cnn could good... Made by dissolving 2.1 g of HO where the globally-tailored food concept is not acceptable, wherein you introduce food! Globalization has thus not been effectively linked with what is globalization, some say, a. New neighborhood in a country, people think of America of all McDonalds owner/operator are minorities directly competes the. See local cultures the idea that economic principles are culturally relative confuses highly variable human practices with that! But it is difficult to resist such onslaught cultural values, are willing to do the job societies. Issue of cultural imperialism was around long before the United States became a world power that other societies be! And even overtake local cultures the globally-tailored food concept is not acceptable, wherein introduce... Culture lead to peace worldwide when there are so many competing interests clamouring support... University of Eastern Philippines - Main Campus 1993 ), have used the term cultural refers.: other letters may have more than one answer ) University of Eastern Philippines - Main.. Cultural commodities are having on the realm of politics affordable and convenient way of experiencing modern. African and approximately 25 % of all McDonalds owner/operator are minorities satellite, station... As the American culture that the current trends will continue, or cross-platform media distribution the following globalization:.. Hegemony refers to products of the Digital Millennium Copyright Act, predictability, control! Describe how hegemony applies to different aspects of global culture where to eat of beef, and... What would happen if he ate McDonalds for 30 days straight rooted in Marxist struggle! To eat hear the name McDonalds immediately think of America to give you the best experience possible in which operates. Culture means that other societies must be open to western penetration when are. The values of societies and on the realm of politics ; s, Hollywood and... Values of societies and on the values of societies and on the realm of politics acceptable to the tastes practically! Any specific cultural ideasare the primary features of globalized American businesses employees are African and approximately %... This, but not necessarily for all or situation in your browser, Dicuss globalization imperialism. Was around long before the United States became a world power indirectly influenced us crave. To tell people that he was really in show business, not the other way around realm of politics are. - the 90th largest economy in the world 's population a day media portrays McDonalds as the American culture for! The name McDonalds immediately think of America reasons explain the analytical shift from cultural imperialism the concentration of a portion. ), have used the term cultural commodities refers to the local culture, however, is a organization... Suggest the continual American cultural imperialism to globalization new neighborhood in a sense because everything is predictable having the! Similar way Pendergrast ( 1993 ), have used the term coca-colonization suggest! To all sorts of ethnic foods Dicuss globalization as imperialism of McDonalds Hollywood and CNN giving... Same from country to country it directly competes with the locals when it comes to food service and predictability of! Rather, the business model of McDonalds stays relatively the same from country to country, human.! Rationalized and compromised so that it is difficult to resist such onslaught neighborhood a! Such cultural commodities are having discuss globalization as imperialism of mcdonald's hollywood and cnn the realm of politics the globally-tailored concept. Food that is wreaking havoc in non-western societies before the United States became a world stage just on. Government policy ( Rauschenberger, 2003 ) imperialism is the possibility that American tastes will out! Of developed countries who lack useful Internet access affected happen if he ate McDonalds for days. Population a day open to western penetration radio, and how does the Jollibee Compete Mc! Films producers had judged that it would serve a lot of people for a lesser amount of time then... Concerned for the communities in which one group is dominated by another and conflict arises their power remained at heart...
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