doordash strategy and operations interviewdoordash strategy and operations interview
When Im talking to Dashers, Im always trying to learn: Why are they dashing? But that doesnt really matter, because what matters is execution and putting the strategy to work. People do well when theyve cultivated a strong ownership mentality, especially because we are so heavily invested in all three sides of our market. Peeling the onion from the top line, the numbers of orders have grown as DoorDash rolled out more markets, and then theres a clear uplift from Covid in Q2 2020. Were also testing services like alcohol delivery; we just signed a deal with a national retailer, BevMo. Then, Contribution Margin went from deep red in Q1 2019 (-71%) into the black in Q1 2020 and is now in the 24% range at the the end of Q3 2020. When we first founded DoorDash back in 2013, there was enthusiasm from the investor community. Everybody wins with more order volume on the platform. DoorDash has gotten better at making consumers order more frequently earlier in their customer lifecycle the Marketplace GOV from each customer cohort has gone up year-over-year. Another thing that comes to mind is a second core value: assume great intentions. We give people the benefit of the doubt, which makes every discussion more productive. About the Role. While I may think my train of thought is the best, the experiences of others often help provide the best view. Source: mulinfo.csrtimys.res.in. Within each of those regions, we have team members who focus on one side of our business: either merchants, customers, or Dashers. CNBC recently spoke with Fang, who says grocery, convenience, alcohol, flowers and gifts are becoming paramount to the company's platform offerings, while international opportunity abounds. We are always exploring other opportunities and will continue to build a mutual understanding of each others charter and goals, and strengthen our relationships. DoorDash interlocked its operating model with their technology platform, making execution driven by data the key drivers that propelled DoorDash from 17% to 50% marketshare between January 2018 and October 2020. Act like an owner is a core value at DoorDash, and we definitely live that. DoorDash uses machine learning (ML) to analyze thousands of merchant menus, and has seen hefty improvement in menu performance from experiments involving header photos and more information about the restaurant. That customer segment happens to have a higher per-order ticket size, since one order needs to feed an entire family, not just an individual. We have a solid playbook of best practices. Just dm'ed you. I was drawn to apply at Doordash because of this. Every member of the Dasher team wants to learn everything they can about the customer and merchant sides of the business so that we can continue building a better product together. A few examples. This is the gist of how pricing on DoorDash works. Through office hours, a member of the research team worked with the S&O partner to set up an easy way to recruit and schedule time with customers, and reviewed the interview scripts to make sure no biased/leading questions were being asked. For more detail on tech stack, latest project, people I recommend you head over to the DoorDash engineering blog for more. or generally what the interview rounds look like? Ive tried a bunch of new ideas half of them have failed, which is a perfectly acceptable and expected outcome. Thats the aggregate picture. To provide the point of view from the S&O side, I asked Cat Beley, a Director of S&O at DoorDash, to share her thoughts on the collaborative partnership between them and the research team: Research is my first stop whenever my team is considering a new program or product. Yes, others are using data too. Thats invaluable. So why is that? About the Role. By having regional experts, we have people focused on making sure each side of the marketplace is growing and running smoothly. I wanted to do something completely different, so I joined the Clinton Health Access Initiative. from the events that happen pre- and post-transaction. In order to succeed online, merchants need to utilize a set of menu-building best practices to attract new customers. Were evaluated every six months, and if youre a manager but youre acting at a higher level, youll be moved to senior manager at that point. Tell us about a job that you've had where being highly organized was important.2:38 - Question #3: How do you define success in your work?3:29 - Question #4: Looking at our products and services, what do you think we do better at Doordash than any of our competitors? I can provide detailed insights. ************************************************************************************************1) What would providing excellent customer service mean to you in this role with Doordash?Answer Example:\"I fully understand that customers would be relying on me to provide fast and accurate service in this role with Doordash. The logistical considerations for a dense urban city like Chicago or New York are different from those of a suburban area like Palo Alto, Calif., where we started. There may be growing pains, but it feels great to apply what youve learned and know youre doing things better this time around. Within this process, there are typically four scenarios where S&O and research can partner: This is where researchers need to be proactive and try to be involved early, as it might not occur to S&O that they can leverage research resources at this phase. Well, we dont always hit that timeline. It is a dataset with drivers, delivery times, money made, and tips. Beyond restaurants, however, we see our continued expansion into new verticals as a key driver in consumer engagement. Can someone please share your interview experience? DoorDash Engaged Employer Overview 12K Reviews 23K Jobs 7K Salaries 1.6K Interviews 728 Benefits 35 Photos 1.4K Diversity Follow + Add an Interview DoorDash Strategy and Operations Associate Interview Questions Updated Feb 1, 2023 Find Interviews To filter interviews, Sign In or Register. You can best reach me on LinkedIn. First off, Gross Margin grew from 23% in Q1 2019 to 53% in Q3 2020. In my current role, I work under both time and very lofty accuracy goals. The whole idea is to get to know your markets intimately, so you make each launch city home for a while. It can be tough to find people with a willingness to go above and beyond, but who are also humble and generous. But rather than going head-to-head with the incumbents in metropolitan areas, DoorDash saw an opportunity in underserved markets American suburbia. It also helps to be comfortable experimenting, and wearing different hats. GrubHub itself started in 2004. We want team members to be turning to the person next to them or on the other side of the country and asking, How can I help?. DoorDash offers you so many resources to help you grow, whether its a data set or your colleagues but you have to take those opportunities. They can name all the rock star Dashers and bestselling merchants. The initial messages for the campaign were something more generic. Get this delivered to your inbox, and more info about our products and services. Airlines sell plane tickets, Brokerages sell stock trades, Logistics companies sell shipments, Food Delivery sells restaurant orders, and so forth. All DoorDash needs to do is acquire a customer and keep them on the platform beyond year 1. Can someone else please DM me as well! When I wake up every day, my first consideration is how to get the highest ROI for my time; Im careful about prioritizing where to focus my attention. Ultimately, we are building a global logistics company thats what I came here to do. , regardless of the quality of the food. At DoorDash, I am empowered to do that, and I can have an impact on not just one aspect of the business but sometimes the entire company. I studied mechanical engineering at Brown University. Ultimately, Im responsible for profit and loss across my region, identifying opportunities to expand our current markets, and designing strategies for entering new ones. lower customer acquisition cost, as theres less competition in these markets. For example, it helps us stay connected to issues on the ground, but we have to work harder to make sure were keeping in touch with everyone in the organization. You might be sitting at the computer crafting growth strategy when youre called to do a delivery yourself. Are we adding new customers and, more importantly, are those customers coming back? You get so much exposure to every side of our business in this role, you can follow what excites and interests you the most. Bain & Company For example, Sybil powers machine learning models for search, dasher assignment and fraud prevention. As we get closer to launch, our work is more operations-heavy. What is the next big thing for us? Im a Senior Strategy and Ops Manager for the Southwest region on the Dasher side of the business. Any tips on what to expect from the Strategy & Ops interviews? Because of that granular understanding, you can now run tiny experiments for a very specific process (e.g. People can chart their own course. This estimate is based upon 2 DoorDash Manager, Strategy & Operations salary report (s) provided by employees or estimated based upon statistical methods. DoorDash Senior Associate Interview Questions | Glassdoor See All Photos DoorDash Engaged Employer Overview 12K Reviews 24K Jobs 7K Salaries 1.6K Interviews 716 Benefits 35 Photos 1.4K Diversity Follow + Add an Interview DoorDash Senior Associate Interview Questions Updated Jan 17, 2023 Find Interviews To filter interviews, Sign In or Register. CNBC: Can you tell me more about the early DoorDash days? You can see how cohorts consistently increase their spend on DoorDash. Ive learned to push back a little bit. If we launch an expensive out-of-home marketing campaign in LA, that reduces the budget for marketing in Canada. Usually, youll have to try at least a few before you find the right one, and each attempt gets you closer. CNBC: What consumer behaviors are sticking as we edge our way into a post-pandemic world? DoorDash has built an incredible analytics machine that allows granular optimization experiments on the tiniest little things across the food delivery lifecycle. There might be one operations person who stays longer, to manage the transition to the full-time team. We have office hours and a process set up to streamline requests like this, and empower S&O partners to get customer feedback directly. When these goals were introduced over a year ago, I had trouble hitting these goals on a day-to-day basis. Andy holds a BS in Computer Science from Stanford University, where he met fellow co-founders Tony Xu and Stanley Tang and the concept for DoorDash was born. No matter what position you may hold within their organization, Doordash always encourages innovative and outside-the-box thinking. Im really excited to see that growth, and its been amazing to add such diverse viewpoints to the mix. About. I was recently reading about the accolades that Doordash has received for building strong relationships with large vendors like Buffalo Wild Wings and how those partnerships have helped grow both businesses. via marketing, promotions, etc. Lets assume 8% for simpler math. Operators need to easily flex between both of those mindsets. With DashPass, customers pay a flat monthly delivery fee (today $9.99) for unlimited deliveries from eligible merchants and orders over $12. As you research Doordash before your interview, one thing that you'll find abundantly clear is that the company is always in pursuit of bettering its products and services. I know theres a bit of wiggle room in the math since we rounded the numbers a bit, but overall this looks like a pretty damn good business to me. Would appreciate the opportunity to connect with those who have done case/analytics case study for Doordash. We want to hear from you. Our managers understand were not going to make our money back in a day. There are three distinct lessons learned from the DoorDash S-1. On one hand, it's really an exercise in capturing all the details you can about the physical world Where are the open parking spaces on Main Street? Today, the S&O team at DoorDash works closely with product, product marketing, and other key partners to develop, pitch, and test strategic initiatives that best serve the needs of our customers and business. Was part of the UberEats layoffs and interviewing with DD soon. We have a lot of metrics we can track. For example, there are more women working in our headquarters, and especially on our Engineering team. We've continued to set new records in orders across our platform and order value on our Marketplace, as order rates among new and existing customers continue to exceed pre-Covid averages. Posted 1:12:12 AM. We also work closely with Engineering our CEO has said, Engineering and Strategy and Ops need to go together like peanut butter and jelly. Engineering designs our whole process, and they need us to give them input and test the product. The S&O teams process can roughly fit into this model. But Im supported in that process; DoorDash values experimentation and innovation, and recognizes there are a hundred ways to solve a problem. I joined the company two years ago as an Operations Manager. Weve made an effort to increase diversity at DoorDash, and were seeing the results. In a previous article, 3 unique things about being a researcher at DoorDash, I mentioned that working with Strategy & Operations (S&O) is something I really enjoy about my role. Any industry has a key transaction that measures the exchange of value. With data from the over 900 million orders that have been completed through the platform since founding, theyve made it more efficient and profitable to deliver food from A to B than anybody else. When it does, more details would need to be fleshed out before we make the offering available to everyone. 1. Because members of our team also gain such a deep understanding of the product and our users, they often move to other teams, like Product Management or Business Operations. Sony, Go to company page For example, we recently noticed we had a bunch of drivers available to take orders and wanted to get these orders assigned sooner, so I caught up with Engineering to assess how we could optimize our Dasher assignment algorithm to help make that happen. We think about growth in three ways: developing our core business, geographic expansion, and vertical growth. PwC, Go to company page Once I have that mastered, I would put a sharp focus on my ability to secure orders and delivery them as quickly as possible. Got a confidential news tip? Everyone wants to contribute the strongest strategies they can to improve our overall approach. On top of all this, we also know that consumer expectations have changed in the last eight years since we began, and that on the whole, people want access to more things, faster. Thats a natural part of our business, so its important to communicate and make sure everyone plans for those events. Apart from local restaurants, DoorDash also has partnerships with national and regional chains such as McDonalds, Taco Bell and WingStop. What should the end-to-end experience look like? DoorDash is looking for a Manager to join the Strategy & Operations team to accelerate growth opportunities in the New York Region. From page iii of the S-1 filing, in the How We Operate section: [] everyone at DoorDash, including me [Tony Xu], tries to step out of our day-to-day roles once a month to do a delivery or engage in customer support, menu creation, or merchant support staying very close to the needs of those who use our platform is key. This role has the remit of shaping our Drive restaurants . You can respectfully disagree with someone and collaboratively work together toward a better outcome. The image below shows that the economics of a single order can look like. UX Research partnered with market research to understand the perceptions of DoorDashs expansion into the new categories, what value proposition we should use, key use cases and needs, etc. I need to be able to drill 10 layers deep to understand the source of a given problem, but I also have to see the big picture and ask tough questions about my teams overall approach. Im also tracking growth and making sure we hit our numbers. We started with food because its the hardest product to deliver. My goal is to put the pieces in place for the market to scale up naturally after I move on. More deliveries per hour worked, better experience, less loss. I love the excitement of a launch and the chance to have my hands on so many aspects of what makes our business run. Food delivery is a low margin business, and besides brand you could argue theres not much differentiation between two delivery services they pick up food from a merchant and deliver it to a consumer. Again, lets assume 8% for simpler math. Fang: Every industry goes through ups and downs, but I think this has been especially true of the last-mile logistics and on-demand delivery space. Our team starts every week with a list of projects, and makes note of anything were working on that might affect another side of the business. Contribution Profit (CP) is around 58% of GOV for the following years. My job is a combination of analyzing data to identify specific challenges within markets, and helping build and oversee solutions. Its not as much travel as careers in consulting, for example, where youre away Monday through Friday and come home on the weekends. Overview To land an analytics data science job at DoorDash, you have to pass one to two case study interviews. Was 15 min HR call then had 24 hrs to prepare a presentation on a small data set. + Read More. DoorDash has built an incredible analytics machine that allows granular optimization experiments on the tiniest little things across the food delivery lifecycle. Sign up for free newsletters and get more CNBC delivered to your inbox. The DoorDash operating model aka Flywheel connects at the point of the publication of the S-1 the three marketplace constituencies: Whats remarkable that this model has both network effects and economies of scale. TELUS WBcX53. We are only as good as our next order. All Rights Reserved. We talk a lot with Dasher teams in other markets to share ideas weve tried and challenges were facing. 8 DoorDash Strategy And Operations interview questions and 8 interview reviews. No matter how good the food, an unattractive can drive down a merchants conversion rate. I would describe everyone as tenacious. Currently, this is when S&O partners usually come to us, to get complementary inputs from customers to support or further explain the experiment result. But its not metrics alone; were also looking at the quality of our relationships with merchants and Dashers. Click the link in the email we sent to to verify your email address and activate your job alert. I like to tell people Im a recovering consultant and banker. Compounding incremental improvements looking at the evolution of the business, that approach seems to have worked for DoorDash, by looking at aggregate numbers. "We can't really speed up [the. But it was an exciting transition for me, and a hugely rewarding one: The challenges were solving are always becoming more nuanced and complex, and now I have the bandwidth to dig much deeper into the problems Im most passionate about. Our competition spends aggressively in some markets, and while were well-funded, we cant just throw money at a problem and hope it goes away. You have to be sure of yourself as the person who is on the ground with your finger on the pulse of the market. Users can get the subscription for $9.99/month, and it is applicable to any restaurant that's DoorDash affiliated. For me, the lesson learned here is that DoorDash decided to compete in a market segment that others had overlooked. Uber, Go to company page The menu is the main online touchpoint for a consumer, and drives ticket size. One of the key metrics I look at is the net promoter scores of my team members, which helps me better understand how happy and engaged they are in their jobs. In food delivery that could be how many orders did we sell yesterday? or which is the the most popular restaurant in Austin in July vs. December?, Over time, analytics teams collect more data points, incl. That expectation has only amplified during the pandemic, as more people are exposed to the benefits and conveniences of on-demand delivery and pickup. After putting together an initial strategy and sizing the opportunity, I lean on research to help us in understanding consumer product fit. Because we were less well-funded than our peers, we had to be very disciplined about how we allocated capital while still trying to grow as a business. I applied and interviewed for DD strategy and operations role (was rejected in the last round). I thought my background gave me a good foundation for the role, and I knew they would offer the challenge I was looking for. I dont believe that experience in the on-demand space or in the food industry is necessary to be successful at DoorDash. And we launched DoorDash Drive, which lets any merchant tap into our logistics fleet. Fang: Yes, there are more consumers using DoorDash than ever, ordering delivery more than they were before Covid-19 but notably, they are continuing to order at higher rates, even in the face of reopenings. Postmates, Takeaway.com, Delivery Hero, Glovo, Deliveroo you name it. You also need to think creatively and be willing to experiment. You have experience blending analytics and creativity to scope and implement solutions, working as an individual contributor and as part of a larger team. How long will a pint of ice cream stay cold? Theres also a subscription component to the DoorDash business, its not just purely transactional. That said, DoorDash makes a great effort to accommodate our personal lives. DoorDash has productized data into a real-time prediction service called Sybil. Meanwhile, theyre also figuring out how to balance the companys rapid growth across the businesss three stakeholders: merchants, customers, and Dashers. I have done some EDA- eg what times of day are the most orders made, do some drivers make more from tips than others But I have no idea how to proceed. 2023 CNBC LLC. We celebrate each others successes and learn from each others challenges.. [] While it might seem small in isolation, our daily work be it on reducing delivery times, increasing efficiency, or improving personalization is about compounding incremental improvements that drive significant value over time. There are many other occasions where collaboration can happen. Most of that responsibility sits within the Strategy & Operations team. A few years later, around 2016/2017, many investors started questioning whether any players in this space could become profitable. This is where their technology platform comes into play. But here, its welcomed. How can we improve it? One of the biggest levers for a profitable delivery business is driver dispatch which dasher is best suited to fulfill a delivery. Its one of our most successful launches so far, in large part thanks to those ideas which were now incorporating into our plans for future launches. A data platform that drives intelligence and automation. Each individual market is working toward the same goals, but we all need to get there in different ways. We want our team members to leverage their strengths and go where theyre excited to challenge themselves. It makes people order more. Im also looking forward to launching Calgary; adding a new city is always exciting. With all these partnerships, products, and new opportunities ahead of us, were ready for the next act. Whatever Im doing, I have to understand whats happening on the ground. Click the link below to head over to Substack and subscribe!, Investor at Rodeo Beach, co-founded and sold intermix.io, VP of Platform Products at Instana, https://doordash.engineering/2020/02/28/next-generation-optimization-for-dasher-dispatch-at-doordash/, https://doordash.engineering/2020/09/25/how-doordash-is-scaling-its-data-platform/, https://blog.doordash.com/celebrating-caviars-expansion-to-three-new-markets-austin-miami-and-san-diego-998c8cc6beea, how to optimize their dishes for delivery and pick-up, https://get.doordash.com/blog/off-premise-food-quality, https://blog.doordash.com/announcing-doordash-as-the-official-on-demand-delivery-platform-of-the-nba-wnba-and-nba-2k-league-a5d89616dfc0, https://doordash.engineering/2019/02/20/experiment-rigor-for-switchback-experiment-analysis/, https://doordash.engineering/2018/02/13/switchback-tests-and-randomized-experimentation-under-network-effects-at-doordash/, https://doordash.engineering/2020/11/10/uncovering-online-delivery-menu-best-practices-with-machine-learning/, a real-time prediction service called Sybil, https://doordash.engineering/2020/06/29/doordashs-new-prediction-service/, DoorDash also migrated from a Monolith to a Microservice Architecture, A relentless focus on execution 1% better every day, A data platform that drives intelligence and automation. All with excellent data engineering teams. doordash strategy and operations interview. . One of the things I love about DoorDash is that everyones so collaborative and tight-knit even though were spread all across the country. The 2016 cohort increased its annual spend by 57% in Year 4 (2019) compared to 2016. We dont want to drown people in information, but we do make it a priority to consistently share ideas. Sometimes S&O partners may request additional inputs to understand the opportunity size or gather customer stories to support a potential solution. I spend a lot of time finding solutions; I might look at why it takes Dashers longer to reach certain merchants, or how we can tailor our selections to attract more customers. If there was a big initiative to grow order counts for tomorrow, what would you do to make it happen. Im a Launcher, which means I travel to cities with two or three colleagues and launch new DoorDash markets. I was working in Dar es Salaam, Tanzania, as a finance consultant for the government, when DoorDash reached out to me. We know that consumer behavior is sticky, with recent studies showing that a majority of consumers plan to continue getting food delivered from restaurants as much as they have, or even more, when the pandemic does subside. We do a lot of research into which restaurants will resonate most with our customer base we look through local websites to get a sense of peoples restaurant habits in each neighborhood. Amazon Prime and a Costco membership come to mind, for a comparison. But the cool thing is, there may come a time when other regions are trying to address similar problems, and they wont have to reinvent the wheel. Date Published: 12/20/2021. My day might include Dasher orientations, marketing strategy, and meeting with merchants to discuss outreach and awareness. May 2, 2021 0. Etc. About The TeamOn the Merchant Strategy & Operations team, our mission is to have best-in classSee this and similar jobs on LinkedIn. . Similarly, were able to really dig in and specialize to best serve each type of user. The breakdown of each cost is shown on the checkout screen. Consultant, Go to company page DoorDashs Strategy and Operations team can fairly be described as the companys lifeblood: they continuously push out new features and processes to users, then carry valuable on-the-ground insights back to headquarters. Thanks. Changs, continue to invest in our relationship by partnering with us at new stores across the country. 39 DoorDash Strategy And Operations Manager interview questions and 39 interview reviews. If your end goal is, say, product management, this is a great way to get there. The hypotheses and plans S&O came up with can come from multiple sources gut, personal experiences, research, behavioral data, etc. We might also collaborate with the market research team, depending on the nature of the questions. Its not something you generally see at bigger, established firms that are more set in their ways. You can unsubscribe from these emails at any time. They decompose my hypotheses to identify the optimal research techniques to derive statistically significant results. DoorDash saw they could bring the rigor of advanced analytics to each phase of the fulfillment process, leveraging business insight, machine learning and big data. Inclusive Leadership Thanks in advance for the help #doordash #interview #doordashinterview #operations #ops #product #tech #pm #strategy Get notified about new Merchant Services jobs in Tempe, AZ. If you dont have the time to read the full post I also write a weekly-ish newsletter where I share the lessons learned from all the start-up that I come across. You move deliberately and with speed. Visit the Career Advice Hub to see tips on interviewing and resume writing. I am confident that these skills will transfer well to the Doordash team.\"3) How do you define success in your work?Answer Example:\"I define success by my ability to reach the goals that are set for me. We review 5 of our favorite Doordash interview questions and provide advice on how to answer each question. Its a huge competitive data moat. Our leadership also understands that you dont always hit your targets. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Typical questions for the research team to answer: What kind of value proposition would resonate with customers?
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